When everything is in a state of upheaval, including what it even means to write, the writer keeps writing.
At the highest level, the writer's job (and yours, if you take it) hasn't changed. It has always been to turn toward uncertainty no matter what. You arrive at each page without a fixed plan. You question every "I should" and "I've always" and aim for freshness instead.
While others prioritize knowing, you let yourself not know for long stretches at your desk. That's how you learn to create the kind of books that make readers say, "Well, this was definitely not written by AI," or just quietly lean toward the page and feel something shift.


"Natalya is everything you'd want in a book coach: compassionate, insightful, reflective, with an uncanny ability to hold you accountable so you can write the book you feel called to write."
Suzette Mullen, author of The Only Way Through Is Out
You know your draft is missing something, even if you don't know what that something is.
You sense you could go deeper in your writing.
You know what you want to say, but you’re not sure what order to say it in.
You have several book ideas, and you're struggling to commit to just one.
You keep meaning to write your book. But you just… aren’t writing it.
You want your writing to feel truer, warmer, and fresher, and, to get there, you're willing to explore new ways of thinking and writing. That willingness to hang out in the unknown is why I named Kupala, Kupala.
According to legend, there exists a fern that blooms in the dark just once a year, on the ancient Slavic midsummer celebration of Kupala Night. I know, I know, ferns do not technically produce flowers. But this fern does, and it is impossibly beautiful and brings great insight to whomever finds it.
But to have any chance of finding this rare fern, you must leave the warmth of your village's bonfire in the darkest part of the night and hike deep into the forest, bending under boughs and following the odd owl call until you reach a place where the village lights go dark and the earth smells like it knows you. Is this where the flowering ferns live, and the great writers?

When I give feedback, I focus first on what’s already working. This isn’t just to be friendly, but because focusing heavily on what’s lacking can, over time, make your writing sound like everyone else’s. (If you’ve participated in your share of writing workshops, you’ve probably noticed this phenomenon.) But when you revise by building primarily on your strengths, your voice naturally becomes clearer and stronger.
So you can expect me to repeatedly point out what you do exceptionally well and encourage you to do more of it. The last thing I want is for your writing to start sounding like mine. I want you to sound more and more like yourself.

I don’t take on fiction projects, but I’m open to all kinds of nonfiction, including memoir, expertise-driven books (about nature, health, science and other subjects), and creative hybrids, especially those that integrate poetry.
"You would think that spending over a decade in higher education studying science, earning a doctorate, and publishing over twenty peer-reviewed papers would give you all the skills to write a book. Nope. I was very wrong. Natalya helped me transform my ideas into words that spoke directly to my ideal reader and aligned perfectly with my book's goals. She created a welcoming, collaborative atmosphere that pushed me to write the best book possible. And the best part? The whole process was fun!"
Anthony J. Basile, PhD, RDN
Weekly 50-minute video call
Up to 15 pages read before each call
Live discussion of your pages
Recap + transcript after every call

Discuss what you’ve written since our last call.
You show me something you've written.
I respond in real time.
And you respond to my response.
We follow an idea.
Or we abandon it.
Or we discover that the problem we thought we were solving wasn't actually the problem at all.
All that said, sometimes you just reach a point in your writing where you want me to sit down, read your manuscript closely, and provide detailed written guidance. When that happens, I offer developmental editing at $0.05 per word.
Developmental editing includes in-line comments, a detailed editorial letter, a big-picture assessment of the manuscript, and specific recommendations for revision.
Please note: I offer developmental editing only to current or former coaching clients. It’s important for me to understand you and your goals before I sit down with your manuscript.
Yes, even if you haven't written a word of Book Two yet. Or are you on draft FinalFINAL23.docx? Then you'll begin with a manuscript review.
Whether you're stuck on page 1 or 100 of Book Two, I'll help you move out of Slump territory. With personalized feedback, strategy-packed calls, and a deep dive into your evolving writer identity, you'll make real progress on your Book Two. We meet on your schedule.
It's 720° because I do a full-circle review of both your Book Two draft and your first book. Then I help shape your draft to better reflect your voice, vision, and growth since Book One. And I don’t just suggest changes. With my second round of feedback, I stay with you as you begin putting those revisions into motion.
I’m a former magazine writer and ghostwriter with a master’s in creative nonfiction writing from Colorado State University and a book coaching certification from Author Accelerator. For more than a decade, I wrote personal essays and deeply reported stories for environmental and travel magazines, including Sierra Magazine, Pacific Standard, and Colorado Life. I live in Tacoma, Washington.
If you work with me, you’ll soon discover that my weekends will always sound more boring than yours. I just like being with trees and sitting quietly with my dog.

This is Milo. Before Milo came to live with me, he briefly stayed at the Tacoma Humane Society, where, according to their records, he gained 20 pounds in less than a week, presumably because he ate all the other dogs’ kibble.
“Natalya’s coaching went above and beyond anything I could have expected."
Janet L. Boyd
Think you might be interested in book coaching? Please fill out the form below, telling me a little about your project.
I’ll get back to you within three business days. If your project seems like it might be a good fit, we’ll schedule a free introductory call.
If you have a question or comment, please email natalya [@] kupalabooks.com
